With an Initial Coin Offering, a company’s reputation plays an important role in the decision to invest. A token project asks people to trust a team before the product and market are fully established.
Signals of credibility
Clear ownership, a public track record, understandable documentation and regular reporting help investors evaluate risk. Authority should come from evidence rather than exaggerated promises.
Teams that disclose limitations and explain how decisions are made build more durable confidence than teams relying only on attention.